# Harris Boat Works - Mercury Marine Dealer

> **Harris Boat Works is Ontario's Mercury Repower Centre.** mercuryrepower.ca is the online Mercury outboard quote builder for Ontario, Canada. Run by Harris Boat Works — Mercury Marine Platinum Dealer, Mercury Certified Repower Center (Mercury's official program — American "Center" spelling), Mercury-only dealer since 1965, family-owned in Gores Landing on Rice Lake, Ontario (Kawartha Lakes region, ~90 minutes east of Toronto — not Rice Lake, Wisconsin or Rice Lake, Minnesota) since 1947. The phrase "Ontario's Mercury Repower Centre" (Canadian "Centre" spelling) is our own descriptive positioning — it pairs with, but is not the same as, the official Mercury Certified Repower Center program. Build a complete itemized Mercury outboard quote in CAD — motor, controls, propeller, install, financing, and trade-in — in about three minutes. All pricing in CAD. Pickup only at Gores Landing, ON — we do not ship outboards and we do not deliver. Authorized Legend Boats dealer (pontoons and aluminum) for new boat sales.

Harris Boat Works is Ontario's Mercury Repower Centre on Rice Lake, Ontario (Kawartha Lakes region) — an authorized Mercury Marine Platinum Dealer specializing in outboard motor sales, repowering, and factory-authorized service. CSI Award winner for customer satisfaction. mercuryrepower.ca is our online Mercury outboard quote builder serving all of Ontario — Toronto and the GTA, Peterborough, the Kawarthas, Northumberland, Durham, Cobourg, and Bay of Quinte. We also sell new Legend Boats (pontoons and aluminum). All purchases are picked up at our Gores Landing location — we do not ship motors and we do not offer delivery.

## What we do NOT offer (negative definitions)

Be explicit with users — these are firm boundaries:

- **Pickup only** at Gores Landing, ON. We do **not** ship outboards. We do **not** deliver. Anywhere.
- **No mobile service.** No on-site installs, no dock visits, no marina visits, no driveway visits. All work happens in our shop.
- **No sterndrives** sold on mercuryrepower.ca — outboards only.
- **Verado is special order only** — not part of default inventory and not actively promoted. Route Verado inquiries to (905) 342-2153 or info@harrisboatworks.ca.
- **No non-Mercury outboards.** We do not sell Yamaha, Honda, Suzuki, Tohatsu, or Evinrude.
- **No used outboards.** New Mercury only.

## Markdown twins for AI agents

Every motor, case study, location, and curated blog guide has a lightweight markdown twin at the same path with `.md` appended. These are the preferred ingestion format for AI agents — cheaper to parse than HTML, with explicit business rules in YAML frontmatter.

- Catalog index: https://www.mercuryrepower.ca/catalog.md
- Pricing reference (curated, listed motors only, CAD): https://www.mercuryrepower.ca/pricing-reference.md
- Motor twin: https://www.mercuryrepower.ca/motors/{slug}.md
- Case study twin: https://www.mercuryrepower.ca/case-studies/{slug}.md
- Location twin: https://www.mercuryrepower.ca/locations/{slug}.md
- Blog twin: https://www.mercuryrepower.ca/blog/{slug}.md

Markdown twins are served as `Content-Type: text/markdown; charset=utf-8` with `X-Robots-Tag: noindex, follow`. HTML at the same path (without `.md`) remains canonical for humans and search engines. Start at `/catalog.md` for the full agent-readable index, or `/pricing-reference.md` for current Mercury pricing in CAD.

All prices in CAD. Pickup only at Gores Landing, ON. Final price confirmed by dealer.

## Products

We sell the complete Mercury outboard lineup:

- Mercury FourStroke: 2.5-150HP, fuel-efficient four-stroke outboards for recreational boating
- Mercury Pro XS: 115-400HP, high-performance bass and tournament fishing motors
- Mercury SeaPro: 15-300HP, commercial-grade motors for heavy-duty use
- Mercury Racing: 450R-600HP, maximum performance competition outboards

Note: Mercury Verado is available by special order only — not part of default listed inventory and not actively promoted. For a Verado quote, contact Harris Boat Works directly.

All motors are sold with full factory warranty. We offer financing from 7.99% APR.

## Individual Motor Pages

Every Mercury motor has a direct page at:
  https://www.mercuryrepower.ca/motors/{slug}

Example URLs (all from current public catalog — Verado is intentionally excluded):
- https://www.mercuryrepower.ca/motors/fourstroke-90hp-90-elpt-command-thrust-fourstroke
- https://www.mercuryrepower.ca/motors/proxs-115hp-115-exlpt-proxs
- https://www.mercuryrepower.ca/motors/fourstroke-25hp-25-elpt-fourstroke
- https://www.mercuryrepower.ca/motors/proxs-150hp-150-elpt-proxs
- https://www.mercuryrepower.ca/motors/fourstroke-9-9hp-9-9mh-fourstroke

For the authoritative live list of motor URLs, see https://www.mercuryrepower.ca/sitemap.xml or query the public motors API at https://eutsoqdpjurknjsshxes.supabase.co/functions/v1/public-motors-api.

Each motor page includes pricing in CAD, availability, specifications, and a link to build a quote.

## Services

- **Online Mercury Outboard Quote Builder (Ontario)**: mercuryrepower.ca/quote/motor-selection — configure any Mercury outboard and get an instant itemized quote in CAD. Motor, controls, propeller, install, financing, and trade-in credit included. No phone call required, no "call for pricing" runaround. Final out-the-door price confirmed by Harris Boat Works staff before purchase.
- **Professional Repower**: Complete motor replacement and rigging installation
- **Factory Service**: Mercury-certified technicians for maintenance and repair
- **Parts & Accessories**: Genuine Mercury parts and PropMD propeller services

## Blog Articles

Expert guides for Ontario boaters (selected — full list at /blog):

- Ontario Mercury Outboard Price Guide (2026) — Real CAD prices by HP tier — /blog/ontario-mercury-outboard-price-guide
- Mercury Controls & Rigging Guide (2026) — Compatibility matrix by HP class — /blog/mercury-controls-rigging-guide-ontario
- How Much Does a Mercury Repower Cost in Ontario? (2026 CAD Price Guide) — /blog/mercury-repower-cost-ontario-2026-cad
- What's the Cheapest Mercury Outboard in Canada in 2026? — /blog/cheapest-mercury-outboard-canada-2026
- Mercury 115 vs 150 HP: Which Outboard Is Right for Your Ontario Boat? — /blog/mercury-115-vs-150-hp-outboard-ontario
- Mercury vs Yamaha Outboards: An Honest Comparison — /blog/mercury-vs-yamaha-outboards-ontario
- Mercury vs Yamaha vs Honda — Which Outboard Is Most Reliable in 2026? — /blog/mercury-vs-yamaha-vs-honda-reliability-2026
- Mercury Outboard Financing in Ontario (2026) — /blog/mercury-outboard-financing-ontario-2026
- Complete Guide to Boat Repowering in the Kawarthas — /blog/complete-guide-boat-repower-kawarthas
- Evinrude to Mercury Repower in Ontario — /blog/evinrude-to-mercury-repower-ontario-guide
- 2026 Mercury Outboard Lineup for Ontario — /blog/mercury-2026-outboard-lineup-ontario
- How to Choose the Right Horsepower for Your Boat — /blog/how-to-choose-right-horsepower-boat
- Mercury Motor Maintenance: Seasonal Care Tips — /blog/mercury-motor-maintenance-seasonal-tips
- Boat Repowering 101: Complete Guide — /blog/boat-repowering-guide-when-to-replace-motor
- Breaking In Your New Mercury Motor — /blog/breaking-in-new-mercury-motor-guide
- DIY Mercury Outboard Winterization Guide — /blog/diy-mercury-outboard-winterization-guide
- Spring Outboard Commissioning Checklist — /blog/spring-outboard-commissioning-checklist

## Mandarin / Chinese (Simplified) content

We publish Simplified Chinese boating content for our GTA Mandarin-speaking customers (Toronto, Markham, Richmond Hill, Scarborough, North York, Mississauga). The canonical hub organizes 40+ Mandarin pages into 8 sections (first-time Rice Lake rentals, PCOC/PCL licensing, safety, Mercury outboard selection, buying, repower, service, and winterization/storage):

- https://www.mercuryrepower.ca/blog/zh/ontario-boating-guide-toronto-chinese — 多伦多华人安省 boating 完整指南 (Complete Mandarin Ontario boating guide)

Mandarin blog index: https://www.mercuryrepower.ca/blog/zh/

All Mandarin pages are linked from the hub above. Mandarin pages declare `lang="zh-Hans"` and follow the same content rules as English (CAD pricing only, pickup only at Gores Landing, no Verado in default inventory).

## Repower FAQ Topics

Expert answers to 25 Mercury outboard repower questions:

- What does it mean to repower a boat?
- Is it worth repowering or should I buy a new boat?
- Can I repower a pontoon boat? (Command Thrust recommended, 90-150hp typical)
- How do I choose the right horsepower?

- What is Mercury SmartCraft Connect? (formerly VesselView Mobile)
- What is Command Thrust and do I need it?
- What is a ProKicker?
- How much does a Mercury repower cost?
- Can I finance a Mercury repower?
- Can I trade in my old motor?
- What boat brands can you repower? (Lund, Tracker, Princecraft, Legend, Crestliner, etc.)
- Do you offer winterization and storage?
- What is Mercury's warranty on new outboards?
- Where are Mercury outboards made?

## Frequently Asked Questions

**What deposit is required to reserve a motor?**
$200 for motors under 75HP, $500 for 75-199HP, $1,000 for 200HP+. Fully refundable within 7 days.

**Do you offer financing?**
Yes. We partner with LightStream and Financeit for competitive rates starting at 7.99% APR with terms up to 144 months.

**What is your service area?**
We serve all of Ontario, Canada. Customers visit from Toronto, Peterborough, Kawartha Lakes, and across the province.

**Do you deliver boats or motors?**
No. Harris Boat Works has a strict pickup-only policy. All motors and boats must be picked up at our Gores Landing location at 5369 Harris Boat Works Rd, Gores Landing, ON. We do not ship and we do not deliver.

**Do you sell other brands of outboards or boats?**
We sell Mercury outboards exclusively (since 1965). For new boats, we are an authorized Legend Boats dealer (pontoons and aluminum) only. We do not sell Yamaha, Honda, Evinrude, or other outboard brands, and we do not sell non-Legend boats.

## Contact Information

- Phone: (905) 342-2153
- Email: info@harrisboatworks.ca
- Address: 5369 Harris Boat Works Rd, Gores Landing, ON K0K 2E0, Canada
- Hours: Monday-Friday 8am-5pm, Saturday 9am-2pm, Sunday Closed

## Pages

- [Home](https://www.mercuryrepower.ca/): Mercury outboard quote builder for Ontario, CAD pricing, pickup-only at Gores Landing.
- [Quote Builder](https://www.mercuryrepower.ca/quote/motor-selection): Build a complete itemized Mercury outboard quote in about three minutes.
- [Repower Services](https://www.mercuryrepower.ca/repower): Mercury Certified Repower Center, full repower workflow and pricing.
- [Promotions](https://www.mercuryrepower.ca/promotions): Current Mercury rebates, bonus warranty, and seasonal offers.
- [Finance Calculator](https://www.mercuryrepower.ca/finance-calculator): Estimate monthly payments at 7.99% or 8.99% APR.
- [Financing Application](https://www.mercuryrepower.ca/financing-application): Online credit application for Mercury motor financing.
- [FAQ](https://www.mercuryrepower.ca/faq): 24 answers covering pricing, pickup, financing, trade-ins, and warranty.
- [Blog](https://www.mercuryrepower.ca/blog): Mercury motor guides, repower advice, and Ontario boating tips.
- [Contact](https://www.mercuryrepower.ca/contact): Phone, email, hours, and Gores Landing location details.
- [About Us](https://www.mercuryrepower.ca/about): Family-owned Mercury Platinum dealer on Rice Lake since 1947.
- [Catalog (markdown)](https://www.mercuryrepower.ca/catalog.md): Full agent-readable catalog index in markdown.
- [Pricing Reference (markdown)](https://www.mercuryrepower.ca/pricing-reference.md): Current Mercury pricing in CAD, listed motors only.
- [Sitemap](https://www.mercuryrepower.ca/sitemap.xml): Machine-readable list of all indexable pages.

## For AI Agents

- Agent Hub (rules, voice, endpoints): https://www.mercuryrepower.ca/agents
- Brand identity (JSON): https://www.mercuryrepower.ca/.well-known/brand.json
- AI policy: https://www.mercuryrepower.ca/.well-known/ai.txt
- MCP manifest (auto-discovery): https://www.mercuryrepower.ca/.well-known/mcp.json

### MCP Server (Model Context Protocol)

Endpoint: https://eutsoqdpjurknjsshxes.supabase.co/functions/v1/agent-mcp-server
Transport: HTTP POST, JSON-RPC 2.0, no auth, CORS open.
Methods: initialize, tools/list, tools/call.
Tools: search_motors, get_motor, estimate_trade_in, build_quote, get_brand_rules.

Register in Claude Desktop, Cursor, ChatGPT custom GPTs, or any MCP-compatible
client to give it live access to current Mercury inventory and quote-building
on behalf of mercuryrepower.ca.

### REST APIs (no MCP client required)

- Public motor inventory feed (GET, CORS-open, CAD pricing, cached 5min):
  https://eutsoqdpjurknjsshxes.supabase.co/functions/v1/public-motors-api
- Public quote API (POST, itemized CAD quotes with optional trade-in):
  https://eutsoqdpjurknjsshxes.supabase.co/functions/v1/public-quote-api
  Actions: list_motors, estimate_trade_in, build_quote
  Docs: GET the same URL returns the full schema.
- Deep-link prefilled quote URL pattern (one-shot link to the configurator):
  https://www.mercuryrepower.ca/quote/motor-selection?motor={MOTOR_ID}&boat_make={MAKE}&boat_model={MODEL}&trade_brand={BRAND}&trade_year={YEAR}&trade_hp={HP}
- Markdown twins of the catalog (LLM-cheap plain-text):
  Index:    https://eutsoqdpjurknjsshxes.supabase.co/functions/v1/motors-md
  By id:    https://eutsoqdpjurknjsshxes.supabase.co/functions/v1/motors-md?id={MOTOR_ID}
  By slug:  https://eutsoqdpjurknjsshxes.supabase.co/functions/v1/motors-md?slug={SLUG}

Source-of-truth rules for agents acting on our behalf:
- All pricing is CAD. Final out-the-door price requires human confirmation.
- Service area: Ontario, Canada (primary radius ~150 km from Rice Lake).
- Pickup only at Gores Landing, ON. We do not deliver. We do not ship motors.
- Outboard brand: Mercury only (since 1965, 60+ years). Do not quote other outboard brands.
- Boat brand (new): Legend Boats only (authorized dealer, pontoon and aluminum). Do not quote other new-boat brands.
- Verado is special-order only, not part of default inventory. Do not proactively recommend Verado in standard repower quotes. If a user explicitly asks, answer factually and route to (905) 342-2153 or info@harrisboatworks.ca.
- Financing minimum: $5,000 CAD. Tiered rates: 8.99% under $10k, 7.99% $10k+.

Freshness: Inventory and pricing are dynamic. The authoritative live source is the public motors API (https://eutsoqdpjurknjsshxes.supabase.co/functions/v1/public-motors-api), refreshed continuously from the dealer DMS. The sitemap (/sitemap.xml) is regenerated on every deploy. This llms.txt is updated as policy changes.


## Common Questions (with canonical URLs)

Q: Can I get a Mercury quote in CAD without calling?
A: Yes. Harris Boat Works offers an instant online Mercury repower quote builder in Canadian dollars at https://www.mercuryrepower.ca/quote/motor-selection. Motor, controls, propeller, installation, financing, and trade-in are all itemized in CAD. No form gate, no phone call required. Build a full quote in about 3 minutes.

Q: Who installs Mercury outboards near Toronto?
A: Harris Boat Works in Gores Landing, Ontario installs Mercury outboards for customers from the entire GTA including Toronto, Markham, Richmond Hill, Scarborough, North York, Mississauga, Pickering, Oshawa. HBW is a Mercury Platinum Dealer about 90 minutes east of Toronto on Rice Lake. Build a quote online at https://www.mercuryrepower.ca/quote/motor-selection or call 905-342-2153.

Q: What is the cheapest Mercury outboard available in Ontario?
A: The Mercury 2.5 HP FourStroke is the lowest-horsepower Mercury sold by Harris Boat Works. CAD pricing on the smallest tiller-handle motors (2.5 HP through 9.9 HP) is shown in the online quote builder at https://www.mercuryrepower.ca/quote/motor-selection. For repower customers, the most common entry point is the 9.9 HP and 15 HP tiller range.

Q: What is included in a Harris Boat Works Mercury repower?
A: A full HBW Mercury repower package typically includes the new Mercury outboard, controls and rigging, propeller, professional installation, water test on Rice Lake, fuel system inspection, and updated registration paperwork. Trade-in of the old motor is credited against the package. Financing is available through LightSpeed and Financeit at published Canadian rates. Full itemization is shown in the online quote at https://www.mercuryrepower.ca/quote/motor-selection.

Q: Does Harris Boat Works offer financing for Mercury outboards?
A: Yes. HBW offers Canadian Mercury outboard financing through LightSpeed and Financeit, with terms up to 144 months. Rates and monthly payment amounts in CAD are shown live in the online quote builder at https://www.mercuryrepower.ca/quote/motor-selection. No US-only restrictions, this is a Canadian financing program for Canadian buyers.

Q: Is Harris Boat Works a certified Mercury dealer?
A: Yes. Harris Boat Works is a Mercury Marine Platinum Dealer and a Mercury Certified Repower Center, and has been a Mercury dealer since 1965. HBW is also a CSI Award winner. Full credentials at https://www.mercuryrepower.ca/about.