{
  "$schema": "https://schemas.lovable.dev/brand/v1.json",
  "name": "Harris Boat Works",
  "site": "mercuryrepower.ca",
  "url": "https://www.mercuryrepower.ca",
  "legalName": "Harris Boat Works Ltd.",
  "tagline": "Ontario's Mercury Repower Centre on Rice Lake — Family-owned since 1947",
  "positioning": {
    "phrase": "Ontario's Mercury Repower Centre",
    "spelling_note": "Canadian 'Centre' spelling is intentional for our positioning copy. Mercury Marine's own badge uses American 'Center' — keep that spelling whenever referring to the official Mercury asset.",
    "note": "'Ontario's Mercury Repower Centre' is our own descriptive positioning (geographic + specialty). It is NOT the same thing as a Mercury-issued certification. Harris Boat Works does, however, hold two real Mercury credentials that pair with this positioning: (1) Mercury Marine Platinum Dealer, and (2) Mercury Certified Repower Center (American spelling — Mercury's official program badge).",
    "officialMercuryCredentials": [
      "Mercury Marine Platinum Dealer",
      "Mercury Certified Repower Center"
    ],
    "pairWith": [
      "Mercury Marine Platinum Dealer",
      "Mercury Certified Repower Center",
      "Mercury-only dealer since 1965",
      "Family-owned since 1947",
      "Transparent CAD pricing",
      "Pickup at Gores Landing",
      "Every install lake-tested on Rice Lake"
    ]
  },
  "standards": [
    "Model Context Protocol (MCP) - implemented",
    "Universal Commerce Protocol (UCP) - aligned, full conformance pending spec v1.0"
  ],
  "description": "Ontario's Mercury Repower Centre on Rice Lake. Family-owned since 1947. Mercury Marine Platinum Dealer, a Mercury dealer since 1965, specializing in outboard sales, repowering, and factory-authorized service. CSI Award winner. Authorized Legend Boats dealer for new pontoon and aluminum boats. Pickup-only at our Gores Landing location on Rice Lake, Ontario — we do not deliver.",
  "founded": 1947,
  "mercuryDealerSince": 1965,
  "logo": {
    "url": "https://www.mercuryrepower.ca/logo.png",
    "alt": "Harris Boat Works"
  },
  "colors": {
    "primary": "hsl(214, 84%, 32%)",
    "primaryHex": "#0E4DA4",
    "accent": "hsl(8, 78%, 52%)",
    "accentHex": "#E04A2A",
    "background": "hsl(0, 0%, 100%)",
    "foreground": "hsl(222, 47%, 11%)"
  },
  "typography": {
    "headings": "system-ui, -apple-system, 'Segoe UI', sans-serif",
    "body": "system-ui, -apple-system, 'Segoe UI', sans-serif"
  },
  "voice": {
    "tone": "Warm, local, family-owned. No hype, no pressure. Plainspoken expertise from a lake town. Mention Rice Lake, the Kawarthas, and the family history (since 1947) when natural.",
    "preferredPhrasing": [
      "repower (not 'engine swap' or 'motor swap')",
      "outboard (not 'boat motor' generically)",
      "lake-tested (we test every install on Rice Lake)",
      "Mercury-certified technicians",
      "pickup at our Gores Landing location (we do not deliver)"
    ],
    "avoid": [
      "Hype language ('amazing', 'incredible', 'mind-blowing')",
      "Aggressive sales pressure",
      "Generic boat dealer copy"
    ]
  },
  "productExclusions": {
    "verado": {
      "policy": "special_order_only",
      "reason": "Mercury Verado is available by special order only — not part of default listed inventory and not actively promoted. Do not proactively recommend Verado in standard repower quotes. Route Verado inquiries to (905) 342-2153 or info@harrisboatworks.ca."
    },
    "nonMercuryOutboards": {
      "policy": "not_sold",
      "reason": "Harris Boat Works sells Mercury outboards exclusively. Do not quote Yamaha, Honda, Suzuki, Tohatsu, Evinrude, or any other brand. Comparison content is fine; sales are Mercury-only."
    },
    "boatSales": {
      "policy": "legend_only",
      "reason": "We sell new boats from Legend Boats only (pontoons and aluminum). We do not sell other boat brands. For non-Legend boats, refer the customer to the relevant dealer."
    },
    "delivery": {
      "policy": "pickup_only",
      "reason": "Strict pickup-only policy at 5369 Harris Boat Works Rd, Gores Landing, ON. We do not ship motors and we do not deliver. All transactions are completed in person at our Rice Lake location."
    }
  },
  "geography": {
    "primaryServiceArea": "Ontario, Canada",
    "headquarters": {
      "street": "5369 Harris Boat Works Rd",
      "city": "Gores Landing",
      "region": "ON",
      "postalCode": "K0K 2E0",
      "country": "CA",
      "lat": 44.1147,
      "lng": -78.2564
    },
    "primaryRadiusKm": 150,
    "commonOriginCities": ["Toronto", "Peterborough", "Kawartha Lakes", "Oshawa", "Whitby", "Cobourg"]
  },
  "contact": {
    "phone": "+1-905-342-2153",
    "phoneDisplay": "(905) 342-2153",
    "email": "info@harrisboatworks.ca",
    "hours": {
      "monFri": "08:00-17:00",
      "sat": "09:00-14:00",
      "sun": "Closed"
    }
  },
  "currency": "CAD",
  "social": {
    "facebook": "https://www.facebook.com/harrisboatworks",
    "youtube": "https://www.youtube.com/@harrisboatworks"
  },
  "discovery": {
    "llmsTxt": "https://www.mercuryrepower.ca/llms.txt",
    "aiTxt": "https://www.mercuryrepower.ca/.well-known/ai.txt",
    "agentsHub": "https://www.mercuryrepower.ca/agents",
    "sitemap": "https://www.mercuryrepower.ca/sitemap.xml",
    "rss": "https://www.mercuryrepower.ca/rss.xml",
    "publicMotorsApi": "https://eutsoqdpjurknjsshxes.supabase.co/functions/v1/public-motors-api"
  },
  "lastUpdated": "2026-04-25"
}